Restaurant Rebrand / Collaborative Brief
Evaluation
The rebrand of Lupe’s Mexican Cantina was an extensive brief. Working collaboratively with Charlie meant we generated a broad range of ideas and utilised both of our different skills to design something most appropriate to the best of our ability.
Starting out, we both created many different possible logos for the restaurant and after gathering feedback from peers as well as non design conscious people, we formed our own judgement of what was most successful. Before deciding on a definite logo we started creating the designs for flyers and menu’s, testing out different logos to see what worked best across all appropriate platforms.
An article online on hand-painted signs in Mexico was extremely beneficial and influential for the logo. We based all of our initial designs on these, referring to the strong accents of the letterforms, as well as the fluidity of the more script like typefaces. Referring to these authentic hand-painted signs kept our designs close to the Mexican culture, attempting to portray the authenticity of the restaurants food.
The concept of the Mexican wrestlers made our design unique and appropriate to our student target audience. The images used are fun yet also distinctly Mexican. Creating a repeat pattern out of these and applying a duotone to fit to the colour scheme of the branding, we were able to use this on any necessary platforms. After the overall image of the branding had taken shape, we extended the brief and created a wide range of outcomes with it. We were both able to do this freely as we were following our own brand guidelines created.
Overall I found working collaboratively on this brief highly rewarding. Both of us having different skill sets allowed us to extended this rebrand in to a big project, which both of us are very happy with the final outcomes.
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