As riso printing didn't go to plan, the menu's and loyalty cards have had to be screen printed. This way the bright colours can still be achieved unlike if they were printed digitally due to the restrictions of CMYK.
If these were to be produced on a mass scale (for the food truck in real life) they would be riso printed as this way they would be bright but produced a lot quicker than screen printing. Also because riso printing is environmentally friendly and cost effective as it uses soy-based inks. Each stencil (master) is made from thermal sensitive paper and unlike offset printing it only takes a single print for the screen to be fully inked and ready to print thousands of copies. Riso printers are extremely energy efficient and generate a minimal amount of waste.
This answers the relates back to the brief as stated - the company would be ethical and environmentally conscious.
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