OUGD603 / Real Junk Food Video / Collaborative Brief / Evaluation

Real Junk Food Video / Collaborative Brief

Evaluation

The concept for this brief is something I am passionate about and therefore kept me motivated throughout the project. As the issue of food waste is a really important issue we found that there was not much coverage online targeted at our age group. We looked in to The Real Junk Food Project and what they do and strongly believed in their ethos, although we think with more publicity they could reach out to a wider audience. As a result of this, we decided to create a video, as a lot people in our age range (18-25) scroll through Facebook and watch a lot of videos. Stop motion was chosen as a result of our research, PES especially influenced us as he uses a lot of food in his stop motion videos which are very effective and engaging. 

Time management in this project was very successful. We set ourself deadlines throughout different stages the brief, working collaboratively definitely benefitted us in this way as it made us more efficient as we were all relying on each other. Working collaboratively also allowed us to generate a wide range of ideas for different transitions and compositions when creating the video on set. It was also the perfect amount of people to move the props / food and operate the camera too. 

A weakness was cutting the video down to an appropriate length. The video is a fairly long (1 minute 43 seconds), however taking any parts out or speeding it up would either ruin the timing of video or defeat its purpose. The video could also be seen as having too feminine colours due to the pink background. If we had more time we would have sourced a more neutral background. 

Getting feedback throughout editing the video was essential as certain problems were pointed out that we wouldn’t have considered before. For example the typeface, initially we used Akzidenz Grotesk (a simple, sans serif typeface) in quite a small size for the text. However after watching this version the tutors suggested using a more playful typeface to reflect this tone of voice communicated in the video, and that Akzidenz Grotesk seemed too corporate. Looking closer in to the type we realised we also needed to consider orphans, layout and type placement.

Taking this feedback on board we changed the typeface to Fredoka One, a rounded bubbly formed typeface however still legible. This communicates a more friendly, approachable tone of voice. 

If I were to spend more time on this video I would possibly change the background colour so that it is more gender neutral. As well as this, I would go through the stills and edit out the shadows / marks on Photoshop. This had to be done for some of the more obvious shots however there was not enough time to go through them all, if this was done I think the video would have a more professional finish. 

This brief helped develop my skills on Premier Pro to a much higher standard, as well as the general stop motion process, and therefore broadened my skill set as a designer. Having a meaningful concept behind the video also kept us passionate about the project as it is something we all 3 of us feel strongly about.