OUGD603 / Food Stall Branding / Evaluation

Food Stall Branding

Evaluation 

I found this an exciting brief as the idea arose from a rough idea for a potential business plan with a friend. We came up with the idea about a year ago and I thought by making one of my briefs the branding for it, then if it ever were to happen to identity would already be done. Having this thought of the business going live kept me passionate about the project, meaning this was actually quite a long brief for me as I spent a lot of time gathering feedback and making alterations. 

Having this brief as a long one turned out to be beneficial as some parts didn’t go to plan, therefore by not setting any concrete deadlines I was able to go back and fix it. This was the case with the printing, initially I planned to riso print the menus and loyalty cards as we want the business to be as environmentally friendly as possible, and riso printers are very cost effective. It uses soy-based inks, are extremely energy efficient and generate a minimal amount of waste. Another reason to riso print was to access the bright colours used in the design, these colours are essential as it would make the stall stand out and be appropriate for the bright, fun surroundings of the festival. 

Allowing myself to have more time with this brief meant I could re-print the designs through screen printing, this gave the bright effect I was looking for.

Feedback was essential in this brief as when the menu was first being designed, aesthetic overrode important factors such as reader usability. It was unclear that you could mix and match the dippers to dips, having them directly opposite each other looked like they were permanently paired. This was really useful constructive feedback, after this I designed a range of different layouts, using arrows to communicate the mix-match aspect of the menu. 

I think the overall branding caters to the target audience of festival goers accurately through its use of bright colour and humour - through language and illustration. I am pleased with this brief and after showing it to my friend (who would be the business partner) she said she was really happy with it and even more driven to start it up now that it’s envisioned.