Exhibition Branding
Evaluation
After rewriting the brief and making it appropriate for an individual project, I pushed forward with designing and created a range of possible ideas for the branding. After gathering feedback I formed my own opinion on what worked most successfully and extended the branding to use for the posters and flyers necessary.
I utilised my time well in this brief and set myself personal deadlines meaning after altering the brief it was a fairly linear process. I enjoyed creating a visual output to the concept which Charlie, Charles and I came up with. The branding was created while having feedback from the target audience (students) and therefore caters well for the audience. The logo communicates effectively what the exhibition is about through the ways the letters sit to mimic changing the way things are seen / seeing things differently. The dashed line has connotations of a scientific diagram, similar to a light prism. This demonstrates the concept of perspective in the exhibition.
If I had more time with this brief I would have liked to turn this proposal to reality and put the exhibition on. The presentation would be given infant of the different courses and then putting it on at Studio 24, possibly sourcing work from renowned designers also so that students could be exhibited along side them and possibly mingle with industry.
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