Monday, 17 April 2017

OUGD603 / Moving Image / Food Waste Video / Concept

The main objective was to enlighten people about food waste and get them involved with reusing and recycling their food waste. Our aim is to inform our target audience about ways in which they could minimise their food waste on a weekly basis with achievable tips and tricks.
By creating a moving image piece that is memorable and engaging it allows our target audience to effectively connect with the cause and establish a relationship with successful existing projects e.g The Real Junk Food Project which aims to improve food wastage and gets people involved with ‘a pay as you feel’ scheme for ‘out of date produce.’

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