The large block type was chosen - this refers back to the research on hand painted type in Mexico. This is accompanied by a script like typeface to reflect the street food the restaurant has to offer, as well as making it appear inviting. 'Authentic Mexican street food' runs across the top (their own description) - this explains to outsiders exactly what Lupe's is, as well as tying the logo together nicely.
- The logo has been kept to two colours and will be applied to coloured stock
- The logo has been kept to two colours and will be applied to coloured stock
- This not only keeps the branding memorable and appliable to other platforms, but also helps with the intentions to screenprint (aprons, etc...)
- The colours chosen represent traditional Mexican colours, but with a clean, minimal approach.
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