OUGD603 / Food Stall Branding / Brief

Brief: To create the overall image for a new catering business. This business will be a pop up food stall appearing over festivals and other events.

Background / Considerations: Consider the places where this food stall will be and make the branding appropriate to the type of events as well as the food it will be selling. Look at successful and unsuccessful stalls, aim to create something memorable. Research in to what the business wants to achieve and what tone of voice it wants to project.

The food stall is called 'Dips 'n' Shit' and will be selling a wide variety of dips with things to dip into them - crisps, breadsticks, wedges, chicken strips, etc...

The stall aims to be as ethical and sustainable as possible, using recycled cartons and napkins / cutlery.