OUGD603 / Food Stall Branding / Research 2

- While researching food stall designs and packaging I came across old popcorn and sweets packaging. This type of vintage packaging really interests me - I might base my design on this aesthetic as I haven't seen many eateries execute this style tastefully - mostly cupcake or milk-shake places pick up this vintage aesthetic but can look tacky. 

OUGD603 / Food Stall Branding / Research

Firstly existing food stalls were looked at to see what's successful and what's not, the bright, bold designs work a lot better as the stall needs to be easily recognised and read from a far - also to stand out from its many competitors (if at a festival). 

OUGD603 / Stop Motion Promo Video / Making The Model

This took a few hours to make, a small cigarette was made also as this is in some of the pictures of the octopus, he wears glasses as well which were made from wire. 

OUGD603 / Food Stall Branding / Brief

Brief: To create the overall image for a new catering business. This business will be a pop up food stall appearing over festivals and other events.

Background / Considerations: Consider the places where this food stall will be and make the branding appropriate to the type of events as well as the food it will be selling. Look at successful and unsuccessful stalls, aim to create something memorable. Research in to what the business wants to achieve and what tone of voice it wants to project.

The food stall is called 'Dips 'n' Shit' and will be selling a wide variety of dips with things to dip into them - crisps, breadsticks, wedges, chicken strips, etc...

The stall aims to be as ethical and sustainable as possible, using recycled cartons and napkins / cutlery. 

OUGD603 / Stop Motion Promo Video / Research

Soul Controls identity:

Stop Motion videos:

Alexandre Dubosc






PES



Morph

OUGD603 / Stop Motion Promo Video / Brief

This is a brief I had not planned however when propositioned with the idea I found it very exciting - a night in Leeds called Soul Control uses an octopus as their image / identity. I will be making a stop motion video using an octopus made from plasticine to promote the night that they can post on social media. 

This brief is in collaboration with someone external to the course (Soul Control). We will be making the plasticine octopus from scratch trying to replicate their version as closely as possible, then the octopus will put on a record and have a dance. This will all be done through stop motion. 

OUGD603 / Research-led Brief / Ceramics / Glazed & Finished

The pots have now been glazed and fired. These are the finished outcomes - some worked successfully and some didn't, the copper oxide (dark green) didn't turn out the way I had hoped, it is darker than I imagined, also some of the cobalt carbonate (blue) smudged a bit making the painting look a bit messy.

Some of the overall look of these pots are a bit wonky, this is a result of me not centering the clay properly at the start of throwing. This is something I will work on on the next batch and have to keep practicing with. 

OUGD603 / Exhibition / Distribution

Flyers for the exhibition would be situated around uni, also Leeds Uni and Beckett, and the local cafes / shops of this area (student based). Also in design conscious places in town, such as Belgrave, Village, Headrow House etc. 

Call for submissions poster: this would be pinned up around uni / Leeds uni / Beckett and around the Hyde Park and Headingly area to attract as many student entires as possible. This will also spread awareness for the exhibition even for those who don't want to submit.

These posters would be distributed just over a month in advance.

OUGD603 / Exhibition / Poster & Flyer Designs

After asking for feedback on what designs were preferred these were the most popular.

Feedback (when asked why):

- use of space made it easier on the eye / more aesthetically pleasing

- focus on the logo which makes it more memorable

- the logo already has a lot going on so having the rest of the poster more simple creates a balance

Submissions poster:

Poster for exhibition:

OUGD603 / Exhibition / Submissions Poster

Development of poster for getting submissions in - for putting up around uni. 

Hand rendered type has been experimented with although after gathering feedback it became apparent that the last 3 designs were most popular. (Using Times, Times Italic and a sans serif typeface called Sporting Grotesque). 

OUGD603 / Exhibition / Poster Design Development - Feedback

I have created these designs using different type - some hand rendered and the other in Times. I want the poster to stand out and engage the audience - students which would be interested in coming along. 

Feedback:

- The 2nd design was popular although “big date distracts from the title of the exhibition” “perhaps this is good because it’s about seeing things”.
- The 1st design with hand written type was also popular.
- The 1st design, but make the logo bigger and the other text smaller
- 3rd design also preferred

OUGD603 / Website Design / Designing Layout

- WIX has been chosen to use for creating the website as I found there is less limitations on this compared to others like Square Space where there are set layouts instead. 

- Times New Roman has been used to reflect the classicalness of the antiques. Karla (a sans serif typeface) has been used for the text underneath for legibility. 

- The photo's that will be used haven't been sent to me yet so these are just stock photos until the others are sent. 

OUGD603 / Exhibition / Final Branding Design

 - After asking peers for feedback of what colour way and design is most successful, this design was chosen. We will be going with this for our final design.

OUGD603 / Exhibition / Branding Design

- This design was made by first drawing out the name, changing the ways the letters sit to mimic changing the way things are seen / seeing things differently. Eyes were then sketched out to try and incorporate them in to the logo. 

- After scanning these in the letters were manipulated and then replaced with a similar but more rounded typeface. 

- An illustration of an eye was found on google images and then edited on Photoshop to use in the designs. This contrast of bold rounded type and fine lined illustration compliment each other well in the logo. 

- A dashed line was also experimented with to represent a scientific diagram, similar to a light prism. This demonstrates the concept of the exhibition - challenging and changing the way you see things / perspective.